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"Cutting Edge Design have worked closely with Deafinitely Theatre on our West End and touring production Dysfunction. The company have an impressive style and awareness of current trends in design. Their work for Deafinitely has included poster, flyer, programme and promotional design with extremely positive feedback from audiences and promoters. They are excellent at developing abstract ideas, themes and keywords into striking visual images, and the working process is very collaborative. They are a company we will continue to work with in the future and are managed with a great deal of professionalism."
General Manager
Deafinitely Theatre
Deafinitely Theatre is a Deaf-led theatre company based in North London
We were briefed by Paula Garfield, Artistic Director of Deafinitely Theatre to create A3 poster, flyers and programme brochure that they could use to promote their forthcoming performance at Soho Theatre.
We created an innovative design to reflect Dysfunctional family.
They distributed 3,000 flyers through SignMatters magazine and 20,000 through various channels, e.g. Deafinitely Theatre and Soho Theatre mailing lists, Schools, Colleges and Universities.
It was very successful campaign and the theatre was fully booked for every performance. We understood the importance that design brings to include both a deaf and hearing audience. It has now gone on a National Tour around the UK.
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